We first use Algofy Insight to analyze a given market segment’s search volume, costs, and relative competition across relevant search terms. Algofy Insight groups these terms into themes that we use to build out a draft keyword targeting structure based on intent. We review this structure with you, our partner brand, for input based on market expertise prior to launch.

Many brands experience drastic shifts in sales from peak to offseason. Depending on the category, increasing ad spend can certainly help compensate for volatility, but this often comes with sacrificing ROI due to decreased market demand. At minimum, our advanced analytics can help project needed inventory ahead of time in order to maximize returns throughout the year.

Simply, we heavily lean on commission-based pricing with low or no fixed fees, meaning when you win, we win. We incorporate your KPIs and make our pricing structures customizable to your brand, offering some flexibility on the relationship between term length, fixed fees, and commission percentages. We’ll conduct an assessment during the audit process and provide a pricing proposal at that time.