Conversion Rate Optimization
Maximize Your Potential
Don’t let your marketing investments go to waste — make them work for you with Algofy’s conversion rate optimization tactics. We ensure a smooth customer experience with every detail, from landing pages to CTAs, to turn your website’s visitors into clients and accelerate ROI.
Behavioral
Analysis
Analyze visitor behavior to identify areas of improvement and user abandonment.
Hypothesize
Formulate and prioritize a hypothesis to improve performance.
Testing
Set up and perform A/B testing based on the hypothesis.
Optimize
Implement highest-performing variants after obtaining statistically significant results.
What we offer
Visitor Behavioral Analysis
Behavioral Tracking Implementation
A/B and Variant Testing
Landing Page Optimization
Mobile Optimization
Accessibility Testing
Case study
Nutrafol
Services
Google Ads • Creative • Social Ads
Nutrafol is an over-the-counter supplement (specifically, a nutraceutical) produced by Nutraceutical Wellness Inc. and predominantly sold online. The company offers a suite of products that target the underlying root causes of hair thinning, such as stress, hormones, nutrition, and environmental factors, to promote better overall hair health.
+59%
Orders
-84%
CPA
-75%
Ad Spend
FAQs
What is conversion rate optimization?
Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on a website, such as signing up for a service, buying a product, or filling out a contact form. This is done by performing user behavior analysis, A/B testing, and implementing changes based on the information received.
What tools do you use for CRO?
The tools we use to collect data about your website and its visitors to identify optimization opportunities and track progress include Google Optimize, Microsoft Clarity, Hotjar, Crazy Egg, and Google Analytics.
What kind of things do you normally test?
Every aspect of your website can be tested. It can be anything from minor changes in headlines and CTAs to layout shifts and page speed improvement. Our team will identify what tests your business needs most to start out strong and prioritize them. As the conversion rate begins to increase, we will shift the focus to secondary elements.
What kind of business should consider CRO?
Every business is sure to benefit from well-executed CRO, as it brings more clients, increases website profits, leverages current traffic, and lowers customer acquisition costs. That being said, the bigger the business, the more it can gain from CRO.
How do you conduct A/B tests?
After formulating the hypothesis, we create a copy of a web page with an introduced change and split the traffic. This way, we can see which version performs better and determine the main focal points.
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