USWE
USWE, standing for "Use Secure & Waterproof Equipment," is a brand specializing in innovative hydration packs and backpacks for outdoor enthusiasts, particularly focused on activities such as mountain biking, trail running, skiing, and motorcycling. Founded in Sweden, USWE prioritizes functionality, comfort, and durability in its products, utilizing unique designs such as the NDM™ (No Dancing Monkey) harness system to ensure a secure fit during dynamic movements.
Their hydration packs feature bounce-free technology and are known for their ease of use, allowing users to stay hydrated and carry essential gear conveniently during high-energy outdoor pursuits.
Google Ads • Meta Ads • Creative • Amazon
+106%
ROAS
+21%
Transactions
+14%
Revenue
The Beginning
USWE's goals are as hardcore as their products, so they sought a like-minded team to turn their dreams into reality. They aimed to elevate their success from Sweden and surrounding markets to a global scale. That's where Algofy entered the scene. Our expertise in the global marketplace was pivotal in initiating this partnership and was instrumental in facilitating USWE's global expansion into wider stretches of Europe—and, most importantly, the US market.
Our Strategy
With USWE, we deployed a 360 approach that extended beyond paid media and creative services to ensure success in their ambitious expansion. Our holistic strategic approach included optimizing email campaigns to maximize revenue, creating captivating buying guides to boost sales and Average Order Value (AOV), and revamping the creative strategy for their Amazon store.
Before
This creative showcased the product well, but was failing to resonate with the correct audiences. The background, font, and large product image compete for the users' attention.
The new creatives established credibility and spoke to the performance of the product by highlighting professionals who rely on USWE. The large text was offset by the engaging image of the model in the apparel, allowing for a cleaner overall appearance.
Before
Women
Men
System that works
The strategy employed with USWE was comprehensive and aimed at achieving ambitious expansion goals. Beyond traditional paid media and creative services, a 360 approach was adopted, focusing on optimizing email campaigns, creating engaging buying guides, and revamping the creative strategy for their Amazon store. This holistic strategic approach ensured that all facets of the marketing efforts were aligned and optimized to support USWE's objectives, ultimately driving growth and success across multiple channels.
