MakerMade
MakerMade was founded with a commitment to developing innovative products with makers in mind, from hobbyists to professionals. It’s a community-driven company that produces affordable, high-quality CNC kits, 3D printers, software, and other maker-focused tools and accessories.
Amazon • Google Ads • Social Ads • Creative • SEO • CRO
+47%
Revenue
+16%
Ad Spend
+27%
ROAS
The Beginning
When MakerMade reached out to Algofy, its performance had stagnated with what was supposed to be its biggest sales period on the horizon. Algofy came in with a 360° approach to both MakerMade's .com and Amazon stores.
Our Strategy
For MakerMade's Amazon store, we first cleaned up the non-advertising items by improving product listings, adding A+ content, launching a brand storefront, and updating the company's product catalog to match its D2C offering more closely.
From there, we leveraged Algofy AI to generate hundreds of sponsored campaign adjustments daily and keep the ads up-to-date based on real-time data.
For MakerMade's .com store, we implemented regular CRO to improve conversion rates. This helped make the most out of our improved demographic targeting on both Google and Facebook.
We also used search term analytics from Algofy Insight to maximize impression share on keyword targeting.
Before
The original ads boasted a clean and appealing design, yet they lacked the elements necessary to halt scrolling or provide context about what was being offered.
To remedy this, we've developed a short animation that showcases the cuts from the machine, captivating users' attention and emphasizing key product selling points.
Before
Women
Men
System that works
After a brand encounters stagnation, it can require a fresh perspective or a new approach to unlock a higher level of results. In MakerMade's case, Algofy AI provided the automation necessary to implement thousands more optimizations per day, while Algofy Customer Insights AI delivered the analytics needed to refocus strategy and budget allocation.
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