Rustek
Rustek produces the world’s first complete line of plastic-free headwear, crafted exclusively from the most renewable natural materials on the planet. Based in Portland, Oregon, the business is on a mission to create the best plastic-free outdoor gear on Earth and redefine sustainability in the outdoor industry.
SEM • Social Ads • Creative
+136%
Revenue
+83%
ROAS
+72%
Conversion Rate
The Beginning
Before partnering with Algofy, Rustek struggled to find an agency that prioritized their best interests. Low ROAS and mismanaged ad spend necessitated a quick change.
Our Strategy
For Rustek, our strategy was to identify data-driven solutions that maximized the impact of ad spend. We conducted a comprehensive search term analysis that allowed us to shift our focus from generic, top-of-funnel keywords to more targeted, long-tail, bottom-of-funnel keywords. By updating our social audience targeting profiles, we honed in on the highest-converting segments.
Additionally, we leveraged bidding control variables to focus ad spend on low-cost, high-intent segments, ensuring that every dollar was well spent. To reduce wasteful spending and increase conversion rates, we blocked irrelevant traffic and factored seasonality into our strategy. Finally, we continually A/B test ad copy and creatives to ensure that we’re using the most effective messaging to connect with our audience.
Before
While the images were visually appealing, they lacked on-screen text to captivate users and distinguish Rustek's products from others in the apparel market.
To address this, we ensured that Rustek's eco-friendly benefit was immediately evident to users. Lifestyle images were carefully selected and incorporated, placing a deliberate emphasis on showcasing the product. Additionally, we posed on-creative questions in a way that sparked curiosity about the product's materials, further engaging the audience and encouraging interaction.
Before
Women
Men
System that works
Without utilizing research tools, data, and control variables on digital marketing platforms, it's easy to waste money. However, with the right expertise and data analytics, online advertising profitability can be quickly improved, setting brands up for long-term success.
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