LISS
LISS (Living in Sunshine) is an Israeli-based surf storage brand that designed and patented the Spirit Rack, a freestanding surfboard rack that can be assembled without tools. LISS is expanding their collection with additional surfing accessories and is looking to become a leader in creating functional solutions for surfing and other water sports.
Google Ads • Social Ads • Organic Social • Creative • Web Design • Email
+47%
Sessions
+1,122%
Revenue
+71%
Transactions
The Beginning
LISS came to us on a mission to: identify, target, and sell their product as a pre-order, before they were actually available. With a product that is perfect for the surfer without a lot of storage in their home, our mission was to find the people who were ready to purchase a solution.
Our Strategy
Our strategy was based on being early to market. We developed a conversion rate-optimized landing page to start advertising and introduce the product offering to the market as early as possible to start bringing in revenue before they were ready to fulfill orders. In the background, we were developing a full site on Shopify that would go live once they were ready to fulfill orders regularly.
Utilizing targeted creative & Meta advertising, we helped this startup get up and running quickly. We have since added Paid Google advertising to the mix to target the surfers who are looking for a solution to a problem they have but aren't content with the lackluster available solutions on the market.
Before
In a visually captivating video, the primary benefit of the product, its tool-free design, is demonstrated right away. Alongside other key selling points, the visual presentation remains informative without becoming overly distracting. This approach ensures that viewers swiftly grasp the product's advantages while staying engaged with the content.
Before
Women
Men
LISS sought Algofy's assistance in launching a U.S. pre-order for their signature product, the Spirit Rack. The initial website design lacked visually interesting elements and had an unfinished appearance. As a new brand, customers required more information about the brand and product to make an informed decision.
Our website redesign drew inspiration from the community LISS aimed to build. Bright colors and imagery of the product and beach immediately conveyed the brand's target audience. Key selling points, reviews, and a clear, attractive CTA ensured that the Spirit Rack's offerings were immediately apparent to users above the fold.
System that works
It's absolutely possible to combine digital marketing with a pre-sell product. However, it requires a very well-put-together marketing strategy. Constant communication & early trust building is necessary, as well as a product offering that allows people to get a "win" for ordering so early.
