Heather’s Choice
Heather’s Choice makes lightweight, packable meals and snacks designed for outdoor adventures. Their products are made with wholesome, quality ingredients and are intended to leave you feeling energized, satiated, and ready for anything over the horizon.
Amazon • Google Ads • Social Ads • Creative • CRO • Email Marketing • SEO
+148%
Traffic
+122%
Revenue
+115%
Transactions
The Beginning
Prior to Algofy, Heather's Choice struggled to allocate the resources needed to manage the many aspects of Amazon, including inventory, fulfillment, customer reviews, and ad campaigns. Challenges included little experience with paid ads, struggles to expand the customer base, scale, and adjust to seasonality trends – and they were going through an internal rebranding!
That’s where we stepped in. In 2022, we partnered to help drive the brand’s performance across the marketplace.
Our Strategy
We began our efforts on Amazon by fixing product listings and launching additional products from the brand's catalog, which matched existing Heather's Choice DTC offers. The creation and launch of the brand's Amazon Brand Store and adding A+ content to each product listing helped drive additional conversions. Additionally, enrollment in Amazon Post increased awareness and drove organic traffic to product listings. Algofy's top-of-funnel strategy included capitalizing on interest-based and lookalike audiences in social and bidding on non-branded terms in search, maximizing reach.
Through A/B testing and experimenting with different formats, themes, and focuses, Algofy was able to determine the best way to showcase the Heather's Choice product and brand following their rebrand. Taking into consideration past learnings and external factors such as seasonality, stock issues, and distributors, we were able to plan and project budgets and performance, which delivered outstanding results.
Before
Previous ads featured high-quality photos but lacked additional information to capture attention while users scrolled through their feed. There are no benefits, call outs, or icons that would help a user understand what is being sold or offered.
By incorporating animation, we not only made our creatives stand out with beautiful effects but also provided more context to potential buyers about the product and its ingredients.
Before
Women
Men
System that works
Brands that realize Amazon demands as much attention as their own website are the ones that end up finding the most success. For a brand like Heather's Choice, which lacked the internal resources to maximize their daily Amazon performance, partnering with the experts on our team made perfect sense. We immediately went to work on implementing their proven best practices across organic and advertising sales drivers, which helped Heather's Choice scale performance within their profitability goals.
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