Geyser Systems
Geyser Systems has developed one of the most innovative shower-on-the-go products currently on the market. By utilizing a sponge as the primary water dispenser method, they’ve been able to significantly reduce water usage for anyone in need of a portable shower.
Google Ads • Social Ads • Creative • Email • Web Design
+52%
Purchases
+58%
Revenue
+670%
Sessions
The Beginning
Our work with Geyser began when they hit a roadblock. While they excelled in making kick-ass showers, digital marketing wasn't their strong suit. After our initial audit, we implemented omni-channel solutions that allowed the brand to conquer both their existing and new markets.
Our Strategy
Our strategy revolved around identifying the audiences that provided the most intersection with the problem that Geyser solves. From there, we began implementing creative & targeting that specifically addressed the problems that these audiences run into each day. From there, we increased ad spend while simultaneously increasing ROAS - which is always rad.
Before
Existing creatives lacked clear imagery of the product and brand awareness elements like the logo. Additionally, some assets were not properly formatted for the correct placement, like this asset that appeared cut off in certain placements.
New creatives made the benefits of the Geyser System clear and readable through the use of icons and a product closeup. Not to mention, much more information was included on new creatives, such as the specific benefit to outdoor enthusiasts and how they can conserve their valuable water resources.
Before
Women
Men
System that works
The key takeaway from this strategy was the importance of targeted marketing and understanding the audience's specific pain points. We identified audiences with the most intersection with Geyser's solution, implemented creative and targeting strategies tailored to address their daily challenges, and increased ad spend while boosting ROAS. This data-driven approach effectively scaled the business and emphasized the importance of continually optimizing marketing efforts.
