FullBloom
FullBloom provides education and behavioral health solutions that create better life outcomes for children and their families, regardless of the learning obstacles and other challenges they face.
Google Ads • Bing Ads • Meta Ads • TikTok Ads
+48%
Ad Spend
+149%
Leads
-41%
CPL
The Beginning
FullBloom was looking for a partner to help them reach out to families and counselors.
By focusing most of the ad spend during registration seasons, Algofy was able to quickly decrease costs and increase efficiency.
Our Strategy
Our strategy with this brand began by establishing a strong foundation with Meta and Google Ads, expanding later to include Bing Ads and TikTok once the account was primed for growth. We delved deep into understanding our customer personas, pinpointing their pain points, and crafting solutions tailored to their needs, which guided our approach to audience targeting, ad copy, and keyword research. Additionally, we strategically allocated our budget, honing in on the crucial school enrollment months to maximize impact and drive results effectively.
Before
Before
Women
Men
System that works
The core takeaways from our approach with this brand underscore the importance of a strategic and adaptable digital marketing strategy. By leveraging a combination of platforms, including Meta, Google, Bing, and TikTok, we ensured maximum reach and scalability. Our emphasis on understanding and addressing customer personas helped us craft highly targeted campaigns that resonated with the audience's needs and pain points. Moreover, our strategic budget allocation, particularly during key enrollment periods, highlights the significance of timing and resource management in driving impactful results. Overall, our methodology showcases the power of a comprehensive and data-driven approach to digital marketing aimed at achieving tangible outcomes and sustainable growth for our clients.
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