DERMAdoctor
DERMAdoctor is a clinical skin care brand created by female dermatologists to address common skin care concerns often overlooked in the beauty industry. The brand offers hassle-free, highly effective treatments for these conditions, providing prestigious care without irritation or the need for a prescription.
Google Ads • Bing Ads • Social Ads • Creative
+98%
Revenue
+406%
AOV
+219%
ROAS
The Beginning
DERMAdoctor had already been advertising on social and search platforms for a couple of years but struggled to achieve consistent results. After joining Algofy, we were quickly able to identify the major areas of change and produce much more efficient metrics such as CPA, AOV, and ROAS.
Our Strategy
Implemented streamlined evergreen and promotional campaign structures, maximizing budget efficiency across active and inactive phases. Created compelling GIFs, carousels, and statics for social ads, focusing on product solutions to elevate Click-Through Rate (CTR) and Conversion Rate (CVR). Utilized Meta and Google AI tools, integrating PMAX with audience signals and broad targeting approaches. Conducted daily monitoring of accounts, promptly adapting strategies and scaling spending to capitalize on emerging opportunities.
Before
Featuring a closeup enables users to instantly perceive the texture of the product, providing a tactile understanding. This visual emphasis effectively highlights the pain point, distinguishing it and drawing attention to the product's solution. Moreover, incorporating the press mention logo and copy directly onto the image helps establish authority regarding the skincare product's efficacy, reinforcing trust and credibility among potential customers.
Before
Women
Men
System that works
We integrated educational user-generated content (UGC) into our strategy to provide valuable insights and information to the audience. Our approach involved highlighting and addressing each pain point alleviated by their products, effectively communicating their value proposition. Additionally, we monitored the accounts on a daily basis to promptly address any issues and capitalize on emerging opportunities, ensuring sustained performance and adaptability in a dynamic market environment.
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