Baker Bros
Baker Bros, established in 1945 in Arizona, is a family-owned flooring specialist revered for its commitment to quality and personalized service. With a team of seasoned consultants and a reputation for expert installation, the company stands out as Arizona’s premier flooring retailer. Leveraging its vast buying power, Baker Bros offers exceptional value across a diverse range of flooring options.
Its long-standing dedication to excellence has cemented its status as a trusted name in the flooring industry. Beyond flooring, Baker Bros also provides area rugs, window treatments, and countertops, ensuring a holistic home beautification experience. Operating from seven convenient locations, Baker Bros ensures expert advice and service are always within reach for its customers.
Google Ads • Social Ads • SEO • CRO • Creative • Web Design • Email
+112%
Leads
+83%
Conversion Rate
-51%
CPL
The Beginning
Baker Bros worked with the go-to marketing provider for the US flooring industry but grew tired after years of stagnation and complacency. Upon hearing good things about Algofy from a fellow business in their buying group, Baker Bros partnered with Algofy to leverage our holistic 360 approach and revamp their digital footprint to match the caliber of their service and reputation.
Our Strategy
Our strategy for Baker Bros aimed to elevate their digital marketing to reflect the excellence of their service. We revamped their approach by employing advanced targeting and dynamic creative testing across Google and Meta ads to widen audience reach and enhance campaign effectiveness. A key part of our strategy was designing and implementing automated email flows, meticulously crafted to guide users throughout their journey and nurture leads into conversions. This integrated approach resulted in a remarkable 112% increase in leads, an 83% boost in conversion rates, and a 51% reduction in cost per lead, dramatically enhancing Baker Bros' online engagement and visibility.
Before
By strategically designing the creative with hierarchy in mind, the sale is immediately visible to users. The inclusion of renovation photos and brand logos also helped established credibility for the services and products being offered.
Before
Women
Men
System that works
We aimed to give Baker Bros' digital presence a serious upgrade, matching the top-notch service they offer. By fine-tuning our approach with smart targeting and creative testing on platforms like Google and Meta, we spread the word to a broader audience and made our campaigns more effective. But we didn't stop there. We crafted email flows that felt personal, guiding users along their journey and turning leads into loyal customers. The results speak for themselves: a whopping 112% increase in leads, an impressive 83% jump in conversion rates, and a hefty 51% cut in cost per lead. It's been a game-changer, boosting Baker Bros' online presence and putting them in the spotlight like never before.
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