Baby Sleep Brand
For almost 30 years, the brand* has been on a mission to bring innovative products to market that make sleep safer for babies and easier for their parents.
*We are not able to include the brand’s name due to an active NDA.
Amazon
+21%
Traffic
+14%
Revenue
+15%
ROAS
The Beginning
After several years of growth on Amazon, becoming one of the top brands in the baby category on the platform, the Brand's existing market share quickly became threatened by the growing presence of cheaper competition.
Our Strategy
We commenced by thoroughly analyzing the competitive landscape within the Amazon baby market, identifying top products/brands, price points, and promotional strategies to uncover areas of opportunity. Leveraging Algofy's AI PPC advertising platform, we implemented advanced features like smart bidding rules aligned with the brand's Key Performance Indicators (KPIs), resulting in increased ad sales and Return on Advertising Spend (ROAS). Capitalizing on existing branded traffic on the marketplace, we strategically promoted new product launches while safeguarding sponsored placements atop branded search results. Through ongoing performance reviews, we pinpointed high-performing non-branded keywords such as "baby swaddle" or "portable bassinet," optimizing our ability to capture market share effectively. We focused on creating or sourcing high-quality creative assets for sponsored video and display campaigns to enhance engagement and visibility. Moreover, we targeted sponsored placements on competing product pages to attract customers away from other brands, thereby expanding our market share and solidifying our position in the competitive landscape.
Before
Before
Women
Men
System that works
Many well-established American brands on Amazon are seeing increasing competition from cheaper direct-to-Amazon Chinese brands. We've seen that one way to effectively combat this is to implement a smarter advertising strategy. By automatically making hundreds of daily changes to ad campaigns based on the ever-changing competitive landscape, our powerful Algofy AI tool helps our clients stay ahead of the competition.
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