Avenova
Avenova products help relieve chronic eye conditions like dry eye, blepharitis, irritation, itchiness, and more. Their eye care collection is lab-tested and clinically proven to offer some of the most effective solutions available without a prescription.
Google Ads • Social Ads • Creative
+93%
CTR
+208%
AOV
+93%
ROAS
The Beginning
Avenova had already been advertising on social and search platforms for a couple of years but had never achieved an overall monthly paid ads ROAS higher than 185% before joining Algofy. In the first month, we achieved a 285% ROAS and maintained that high performance by optimizing the already active structure and implementing new strategies in the account.
Our Strategy
We implemented optimized evergreen and promotional campaign structures, ensuring efficient budget allocation during both active and inactive periods. We also developed engaging GIFs, carousels, and statics for social ads, addressing product solutions and significantly enhancing Click-Through Rate (CTR) and Conversion Rate (CVR). We leveraged Meta and Google AI technologies, employing PMAX alongside audience signals and broad targeting strategies. We consistently monitored accounts daily, swiftly adjusting strategies and increasing spending in response to emerging opportunities.
Before
The image lacks a clear distinction about what the product does or where it should be used. The offers highlighted are attractive but ineffective when the product and benefits are not immediately clear.
By employing a scroll-stopping split-screen design, the new creatives immediately capture the audience's attention. The addition of a testimonial enhances credibility, directly addressing a common pain point (dry eyes), while benefit-driven copy underscores the advantages of the solution. This blend effectively engages viewers and conveys the product's value proposition in a compelling manner.
Before
Women
Men
System that works
We collaborated on doctor-recommended/oriented content to establish credibility and trust among the audience. Our ads strategically emphasized the key issues resolved by their flagship product, resonating with the target market's needs. Additionally, we maintained diligent day-to-day account monitoring to promptly address any issues and capitalize on emerging opportunities, ensuring optimal performance and agility in response to market dynamics.
