So, what’s the secret to getting your products in front of more eyes?

After Generating

Increase by$130M+

in annual sales

Average50,000+

product listings created
we’ve developed a framework that will radically increase your Conversion Rate (CVR).
This resource will give you the exact step-by-step blueprint we've used to help our clients, many of whom are doing upwards of 7 figures per year, dominate their product categories on Amazon.

conversion accelerator STRATEGY

🎨 Strong Branding
+
🖼️ Engaging Visuals
+
✨ Clear Content
=
🎯 A Brand That Converts

Amazon Brand Store Optimization

Your Amazon Brand Store is your digital storefront, and it needs to feel like an extension of your health and wellness brand. Amazon is a game of numbers, and here’s why it’s crucial to optimize your store:

Increase by+83%

higher dwell time
Stores with 3+ pages lead to 32% more sales per visitor.

Average+35%

higher attributed sales
Stores updated in the last 90 days see 21% more repeat visitors and 35% more sales per visitor.

🎨 Consistent branding

Your brand’s personality should be highly cohesive throughout the store. Use the same colors, fonts, and logos on your website and social media channels. This builds brand recognition and trust.

🧭 Clear Navigation

Confused customers don’t buy. Woo More Play’s Amazon Store nails it with simple, easy-to-follow categories like "Freshies," "Natural Lube" and "Wash." It’s sleek, intuitive, and keeps shoppers focused on finding exactly what they need, fast.

📸 High-Quality Banner & Lifestyle Images

High-quality visuals aren’t just about aesthetics, as product listings with top-notch images can increase conversions by up to 30%. We created clean, professional banners and lifestyle images for Rain’s Amazon storefront to showcase their products and connect with health-conscious shoppers. Focus on clarity and relatability.

🧭 Immerse Your Customers With Brand Videos

Videos are a powerful tool for boosting customer engagement and conversions. In fact, Amazon listings that include videos see a 3.6x increase in conversions compared to those without. Use videos to introduce your brand, demonstrate your product, and highlight key benefits that make your solution the best option out there.

📈 Increase AOV (Average Order Value) By Cross-Selling & Upselling

Always encourage customers to explore more items. Group complementary products together, such as eye drops and eye vitamin gummies, to cross-sell. Use “You Might Also Like" / "Shop Related Products” sections to encourage upselling higher-end or related items.

A+ Content (Enhanced Brand Content)

A+ Content allows you to make your product listings stand out with enhanced visuals, rich descriptions, and comparison charts. This is where you can tell your brand’s story and dive deeper into the benefits of your products.
Use your A+ Content to explain not just what your products do, but how they truly solve your customer’s problems.
For health and wellness brands, focus on science-backed formulas, clinical evidence, and ingredient transparency to build trust and establish authority, positioning your brand as a reliable solution.

Product images optimization

Your product images are the first thing customers see, so each image should provide as much insight as possible to eliminate doubts and increase the chance of conversion.
We’ve developed an in-house “Visual Conversion Formula” that’s specifically designed to boost your conversion rates in the health space. By optimizing the layout, angles, and content of your product images, this structure ensures your visuals drive engagement and sales.
IMPORTANT: Amazon allows you to upload up to 9 images per listing, but keep in mind that only the first 7 images (or 6 if your listing includes a product video) will be displayed on the live listing.

1. Main Product Shot

Purpose: Showcase the product’s best angle on a white background, following Amazon’s guidelines.
Goal: Capture attention with a clean, professional first impression.

2. Alternative Image

Purpose: Show the product from a different angle (back, sides, or bottom) for a full understanding of its design and functionality.
Goal: Remove doubt by providing a comprehensive view of the product.

3. Product Facts

Purpose: Display detailed supplement facts and ingredients to provide full transparency about the product's composition.
Goal: Build credibility by showcasing transparency, to inform purchase decisions.

4. How To Use

Purpose: Provide clear usage instructions.
Goal: Make it easy for customers to follow simple, clear steps to get the most out of the product.

5. Key Benefits

Purpose: Highlight the key benefits and features that make this product irresistible.
Goal: Educate customers on the product's key benefits, so they feel confident in their decision to buy.

6. Product Highlights

Purpose: Showcase the key product details.
Goal: Quickly inform customers about the essentials to help them see the product’s value at a glance.

7. Healthy Living Made Simple

Purpose: Reinforce the idea that using this product is a proactive step toward better wellness.
Goal: Inspire customers to take action by showing how the product aligns with their wellness goals and daily routine.
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